Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
Manufacturer: Harvard Business School Press
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Why We Buy: The Science Of Shopping
Author: Paco Underhill
Manufacturer: Simon & Schuster
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BrandSimple: How the Best Brands Keep it Simple and Succeed
Author: Allen P. Adamson
Manufacturer: Palgrave Macmillan
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Zag: The Number One Strategy of High-Performance Brands
Author: Marty Neumeier
Manufacturer: Peachpit Press
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
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The Brand Gap: Expanded Edition
Author: Marty Neumeier
Manufacturer: Peachpit Press
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How Customers Think: Essential Insights into the Mind of the Market
Author: Gerald Zaltman
Manufacturer: Harvard Business School Press
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How Brands Become Icons: The Principles of Cultural Branding
Author: D. B. Holt
Manufacturer: Harvard Business School Press
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Emotional Branding: The New Paradigm for Connecting Brands to People
Author: Marc Gobe
Manufacturer: Allworth Press
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Lovemarks: The Future Beyond Brands
Author: Kevin Roberts
Manufacturer: powerHouse Books
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Author: l
Manufacturer: Wiley
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Brand Child: Remarkable Insights into the Minds of Today`s Global Kids & Their Relationships with Brands
Author: Martin Lindstrom
Manufacturer: Kogan Page
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Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld
Author: James B. Twitchell
Manufacturer: Simon & Schuster
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Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld
Author: James B. Twitchell
Manufacturer: Simon & Schuster
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Author: Marty Neumeier
Manufacturer: New Riders Press
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Built for Growth: Expanding Your Business Around the Corner or Across the Globe
Author: Arthur Rubinfeld
Manufacturer: Wharton School Publishing
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The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising
Author: Erik Du Plessis
Manufacturer: Kogan Page
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Sonic Branding: An Introduction
Author: Daniel Jackson
Manufacturer: Palgrave Macmillan
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Brand Hijack: Marketing Without Marketing
Author: Alex Wipperfurth
Manufacturer: Portfolio Hardcover
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Brand Hijack : Marketing Without Marketing
Author: Alex Wipperfurth
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Lovemarks: The Future Beyond Brands
Author: Kevin Roberts
Manufacturer: powerHouse Books
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Clicks, Bricks and Brands
Author: Martin Lindstrom
Manufacturer: Kogan Page
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Brand Building on the Internet
Author: Martin Lindstrom
Manufacturer: Kogan Page
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