Selling the Invisible: A Field Guide to Modern Marketing Author: Harry Beckwith Manufacturer: Business Plus
The 22 Immutable Laws of Branding Author: Al Ries Manufacturer: Collins Business
Marketing for Dummies Author: Alexander Hiam Manufacturer: For Dummies
Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Guerrilla Marketing) Author: Jay Conrad Levinson Manufacturer: Mariner Books
Positioning: The Battle for Your Mind Author: Al Ries Manufacturer: McGraw-Hill
The Fall of Advertising and the Rise of PR Author: Al Ries Manufacturer: Collins Business
Marketing Warfare Author: Al Ries Manufacturer: McGraw-Hill
The New Positioning: The Latest on the World's #1 Business Strategy Author: Jack Trout Manufacturer: McGraw-Hill
The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right Author: Jack Trout Manufacturer: McGraw-Hill
Differentiate or Die: Survival in Our Era of Killer Competition Author: Jack Trout Manufacturer: Wiley