Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
Manufacturer: Random House
|
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
Manufacturer: Harvard Business School Press
|
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
Author: Steve Krug
Manufacturer: New Riders Press
|
The Wisdom of Crowds
Author: James Surowiecki
Manufacturer: Anchor
|
The Long Tail: Why the Future of Business is Selling Less of More
Author: Chris Anderson
Manufacturer: Hyperion
|
Wikinomics: How Mass Collaboration Changes Everything
Author: Don Tapscott
Manufacturer: Portfolio Hardcover
|
Founders at Work: Stories of Startups' Early Days
Author: Jessica Livingston
Manufacturer: Apress
|
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Author: Anthony Ulwick
Manufacturer: McGraw-Hill
|
The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
Manufacturer: Back Bay Books
|
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
Author: Seth Godin
Manufacturer: Portfolio Hardcover
|
Wikinomics: How Mass Collaboration Changes Everything
Author: Don Tapscott
Manufacturer: Portfolio Hardcover
|
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Author: Robert Scoble
Manufacturer: Wiley
|
Open Business Models: How to Thrive in the New Innovation Landscape
Author: Henry Chesbrough
Manufacturer: Harvard Business School Press
|
Outside Innovation: How Your Customers Will Co-Design Your Company's Future
Author: Patricia B. Seybold
Manufacturer: Collins
|
The Change Function: Why Some Technologies Take Off and Others Crash and Burn
Author: Pip Coburn
Manufacturer: Portfolio Hardcover
|
Business and Competitive Analysis: Effective Application of New and Classic Methods
Author: Craig S. Fleisher
Manufacturer: FT Press
|
Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them
Author: Howard R. Moskowitz
Manufacturer: Wharton School Publishing
|
Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM)
Author: Peter Rosenwald
Manufacturer: South-Western Educational Pub
|
The Pursuit of New Product Development: The Business Development Process
Author: Marc Annacchino
Manufacturer: Butterworth-Heinemann
|
