BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound Author: Martin Lindstrom Manufacturer: Free Press
The Effective Executive: The Definitive Guide to Getting the Right Things Done (Harperbusiness Essentials) Author: Peter F. Drucker Manufacturer: Collins Business
Confessions of an Advertising Man Author: David Ogilvy Manufacturer: Southbank Publishing
What They Don't Teach You At Harvard Business School: Notes From A Street-Smart Executive Author: Mark H. McCormack Manufacturer: Bantam
How Brands Become Icons: The Principles of Cultural Branding Author: D. B. Holt Manufacturer: Harvard Business School Press
How Customers Think: Essential Insights into the Mind of the Market Author: Gerald Zaltman Manufacturer: Harvard Business School Press