Why We Buy: The Science Of Shopping
Author: Paco Underhill
Manufacturer: Simon & Schuster
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Deluxe: How Luxury Lost Its Luster
Author: Dana Thomas
Manufacturer: Penguin Press HC, The
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Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All
Author: James B. Twitchell
Manufacturer: Three Rivers Press
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The Overspent American: Why We Want What We Don't Need
Author: Juliet B. Schor
Manufacturer: Harper Paperbacks
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Deluxe: How Luxury Lost Its Luster
Author: Dana Thomas
Manufacturer: Penguin Press HC, The
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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
Author: Pamela Danziger
Manufacturer: Kaplan Business
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The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
Manufacturer: Back Bay Books
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Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
Author: Pamela Danziger
Manufacturer: Kaplan Business
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Emotional Branding: The New Paradigm for Connecting Brands to People
Author: Marc Gobe
Manufacturer: Allworth Press
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Deluxe: How Luxury Lost Its Luster
Author: Dana Thomas
Manufacturer: Penguin (Non-Classics)
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Priceless: Turning Ordinary Products into Extraordinary Experiences
Author: Diana Lasalle
Manufacturer: Harvard Business School Press
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Lead Us Into Temptation
Author: James B. Twitchell
Manufacturer: Columbia University Press
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Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld
Author: James B. Twitchell
Manufacturer: Simon & Schuster
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The One to One Future
Author: Don Peppers
Manufacturer: Broadway Books
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The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness
Author: Virginia Postrel
Manufacturer: HarperCollins
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Luxury Fever
Author: Robert H. Frank
Manufacturer: Princeton University Press
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Trading Up: The New American Luxury
Author: Michael Silverstein
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The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness (P.S.)
Author: Virginia Postrel
Manufacturer: Harper Perennial
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Adcult USA
Author: James B. Twitchell
Manufacturer: Columbia University Press
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
Author: Michael Silverstein
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Trading Up: The New American Luxury
Author: Michael Silverstein
Manufacturer: Portfolio Hardcover
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
Author: Michael J. Silverstein
Manufacturer: Portfolio Hardcover
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Mass Affluence: Seven New Rules of Marketing to Today's Consumer
Author: Paul Nunes
Manufacturer: Harvard Business School Press
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The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy
Author: Richard Earle
Manufacturer: McGraw-Hill
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Luxury Fever : Why Money Fails to Satisfy In An Era of Excess
Author: Robert H. Frank
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Adcult USA: The Triumph of Advertising in American Culture
Author: James B. Twitchell
Manufacturer: Columbia University Press
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Cause Related Marketing
Author: Sue Adkins
Manufacturer: Butterworth-Heinemann
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Brand Spirit : How Cause Related Marketing Builds Brands
Author: Hamish Pringle
Manufacturer: Wiley
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Lead Us Into Temptation
Author: James B. Twitchell
Manufacturer: Columbia University Press
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Brand Spirit: How Cause Related Marketing Builds Brands
Author: Hamish Pringle
Manufacturer: Wiley
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Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management
Author: Paul Temporal
Manufacturer: Wiley
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The One To One Future - Building Relationships One Customer At A Time
Author: Don and Rogers, Martha, Ph.D. Peppers
Manufacturer: Currency / Doubleday
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