Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
Manufacturer: Random House
|
Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)
Author: Ellen Lupton
Manufacturer: Princeton Architectural Press
|
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
|
Making and Breaking the Grid: A Graphic Design Layout Workshop
Author: Timothy Samara
Manufacturer: Rockport Publishers
|
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Author: Al Ries
Manufacturer: McGraw-Hill
|
The Brand Gap: Expanded Edition
Author: Marty Neumeier
Manufacturer: Peachpit Press
|
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Author: Al Ries
Manufacturer: HarperBusiness
|
Zag: The Number One Strategy of High-Performance Brands
Author: Marty Neumeier
Manufacturer: Peachpit Press
|
Social Marketing: Influencing Behaviors for Good
Author: Philip Kotler
Manufacturer: Sage Publications, Inc
|
How Customers Think: Essential Insights into the Mind of the Market
Author: Gerald Zaltman
Manufacturer: Harvard Business School Press
|
The 22 Immutable Laws of Branding
Author: Al Ries
Manufacturer: Collins Business
|
BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom
Manufacturer: Free Press
|
The Dictionary of Brand
Author: Marty Neumeier
Manufacturer: AIGA Center for Brand Experience
|
Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
Author: Peter L. Phillips
Manufacturer: Allworth Press
|
Social Marketing in the 21st Century
Author: Alan R. Andreasen
Manufacturer: Sage Publications, Inc
|
Emotional Branding: The New Paradigm for Connecting Brands to People
Author: Marc Gobe
Manufacturer: Allworth Press
|
Lovemarks: The Future Beyond Brands
Author: Kevin Roberts
Manufacturer: PowerHouse Books
|
Positioning: The Battle for Your Mind
Author: Al Ries
Manufacturer: McGraw-Hill
|
Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
Author: Erich Joachimsthaler
Manufacturer: Harvard Business School Press
|
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Author: David A. Aaker
Manufacturer: Free Press
|
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
|
Branding: From Brief to Finished Solution
Author: Mono
Manufacturer: RotoVision
|
LogoLounge 2: 2,000 International Identities by Leading Designers
Author: Bill Gardner
Manufacturer: Rockport Publishers
|
Branding: Brand Strategy, Design, and Implementation of Corporate and Product Identity (Design Directories)
Author: Helen Vaid
Manufacturer: Watson-Guptill
|
Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy
Author: Laurence Vincent
Manufacturer: Kaplan Business
|
BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom
|
