Principles of Marketing, 12th Edition
Author: Philip Kotler
Manufacturer: Prentice Hall
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Author: Al Ries
Manufacturer: McGraw-Hill
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The 22 Immutable Laws of Branding
Author: Al Ries
Manufacturer: Collins Business
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The Brand Gap: Expanded Edition
Author: Marty Neumeier
Manufacturer: Peachpit Press
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Principles of Marketing (Principles of Marketing)
Author: Philip Kotler
Manufacturer: Prentice Hall
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Strategic Market Management (Strategic Market Managment)
Author: David A. Aaker
Manufacturer: Wiley
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Emotional Branding: The New Paradigm for Connecting Brands to People
Author: Marc Gobe
Manufacturer: Allworth Press
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Author: l
Manufacturer: Wiley
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Managing Brand Equity
Author: David A. Aaker
Manufacturer: Free Press
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Positioning: The Battle for Your Mind
Author: Al Ries
Manufacturer: McGraw-Hill
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Brand Leadership: The Next Level of the Brand Revolution
Author: David A. Aaker
Manufacturer: Free Press
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Author: Jean-Noel Kapferer
Manufacturer: Kogan Page
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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
Author: Erich Joachimsthaler
Manufacturer: Harvard Business School Press
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Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series)
Author: Scott M. Davis
Manufacturer: Jossey-Bass
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Author: Marty Neumeier
Manufacturer: New Riders Press
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
|
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Author: David A. Aaker
Manufacturer: Free Press
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Strategic Brand Management, Second Edition
Author: Kevin Lane Keller
Manufacturer: Prentice Hall
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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Author: Scott M. Davis
Manufacturer: Jossey-Bass
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Dictionary of Marketing Terms
Author: Betsy-Ann Toffler
Manufacturer: Barron's Educational Series
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Dictionary of Marketing Terms (Barron's Business Guides)
Author: Jane Imber
Manufacturer: Barrons Educational Series, Inc.
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Author: Jean-Noel Kapferer
Manufacturer: Kogan Page
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Principles of Marketing
Author: Philip Kotler
Manufacturer: Pearson; Prentice Hall
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Building Brand Identity: A Strategy for Success in a Hostile Marketplace
Author: Lynn B. Upshaw
Manufacturer: Wiley
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Strategic Brand Management
Author: Jean-Noel Kapferer
Manufacturer: Free Press
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Brand Leadership: The Next Level of the Brand Revolution
Author: David A. Aaker
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